First Steps on a Long Journey

Here we go.

It’s official – I have gone over to the dark side.

I am now a blogger.

It’s now time to practice what I preach, and lead by example. Professionally, we can’t get away with the same approach or traps that we may somewhat lazily fall into when parenting. You parents know – the arguments that end with “because I said so!”, or “you will understand one day”. This might (or might not) work with your six-year-old. But I can guarantee you that it will not work with clients and prospects. They want proof. Data. Case studies. Results.

Many clients are wary of many aspects of marketing, but especially of social media. They need answers. They need reassurance. And most of all, they need guidance. So, in a roundabout way, that’s what this blog will set out to provide.

But it won’t be all social media all the time. I’ll spout off with opinions, professional advice, personal anecdotes, links to cool stuff, and streams of consciousness. Sometimes (hopefully often), there may even be a point.

So stand by, and let’s see how this goes. Feel free to tell me how you feel – good, bad or indifferent. I’m sure we can all learn a thing or two, and have some fun along the way.